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Can someone give me a good convention to use when trying to come up with an SKU # for when I submit my app? IE something like produt_name_version or whatever. Have no clue what to put here or how it will impact future versions of my app.
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SKU names should be simple, straightforward, and self-explanatory. This helps different departments within your company – such as operations, logistics, customer support staff, and the sales – efficiently understand exactly which product the SKU refers.
Businesses create unique SKUs for their goods and services. For example, a store that sells shoes creates internal SKUs that show a product's details, such as color, size, style, price, manufacturer, and brand. For example, the SKU for purple Ugg boots in the Bailey Bow style, size 6, may read "UGG-BB-PUR-06."
I used 1 for my first app. Then 2 for the second. Works for me. Don't include a version. The SKU will never change.
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From Apple's Documentation:
"A unique ID for your app in the Apple system that is not seen by users. You can use letters, numbers, hyphens, periods, and underscores. The SKU can’t start with a hyphen, period, or underscore. Use a value that is meaningful to your organization."
Hope that helps.
Edit: I always just use the name of the app. If the app name has spaces I use underscores. Since it is internal, it won't ever change even after you update the version. You will use the SKU if you want to use Apple's java reporting tool (named auto-ingest) to download stats for the app programatically.
[EDIT: Apple has released a new tool for automated report downloading called Reporter]
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