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Will other services other than Facebook use Open Graph tags when scraping the page for sharing information?
Meaning, if I have an AddThis button (for example) on a page, which allows sharing to Facebook, Google+, and Pinterest etc., will any of the other services also honor those meta tags? Or is generally something we do specifically for Facebook?
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Open Graph is a protocol that enables any web page to become a rich object in a social graph. Basically, you can tell social media networks like Facebook, Twitter, Pinterest, LinkedIn and Google+ what information to display whenever you or anyone else shares a link from your site.
And Google don't use Open Graph Protocol in serp result. Open meta graph tags, help when you share your post in social media, so you can get more click through rate(CTR) by displaying rich content like images, or interesting headings.
Open Graph is an internet protocol that was originally created by Facebook to standardize the use of metadata within a webpage to represent the content of a page. Within it, you can provide details as simple as the title of a page or as specific as the duration of a video.
Open Graph MarkupMost content is shared to Facebook as a URL, so it's important that you mark up your website with Open Graph tags to take control over how your content appears on Facebook. For your website to be shared correctly by our crawler, your server must also use the gzip and deflate encodings.
The answer appears to be yes... sort of.
Since Open Graph is an open protocol of sorts, it's not meant to be Facebook specific. And it appears that while not all vendors may respect the tags yet, most do.
Take Pinterest for example. If you use the "Pin" button provided by AddThis, it will use the "og:image", "og:description", and "og:url" tags. However, through my own experimentation, the Pinterest bookmarklet and adding directly through their site does not appear to use the open graph metadata.
As for Google Plus, that's answered here. Basically, they give "schema.org" the highest weight, but if they do not exist they will fall back on open graph tags, and if they do not exist they will fall back on page content, like "title", etc.
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The Open Graph protocol is supported by a wide range of social platforms which includes:
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