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Double quotation marks are used for direct quotations and titles of compositions such as books, plays, movies, songs, lectures and TV shows. They also can be used to indicate irony and introduce an unfamiliar term or nickname. Single quotation marks are used for a quote within a quote.
The primary function of quotation marks is to set off and represent exact language (either spoken or written) that has come from somebody else. The quotation mark is also used to designate speech acts in fiction and sometimes poetry.
Single quotation marks are also known as 'quote marks', 'quotes', 'speech marks' or 'inverted commas'. Use them to: show direct speech and the quoted work of other writers. enclose the title of certain works.
The double quotation mark is identical to the ditto mark in English-language usage. It is also similar to—and often used to represent—the double prime symbol.
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