Apple has introduced the possibility of deleting an app. Quoting the iTunes Connect guide:
If you have created an app in iTunes Connect that you no longer need to see or manage, you can delete it from your iTunes Connect view. Deleting your app will not allow you to re-use your SKU or App Name and you will not be able to restore your app once deleted.
So far so good. Then it gets slightly confusing:
If you are selling your app to another developer for their own distribution and need to remove it from your iTunes Connect account, we recommend that you use App Delete so the App Name will be freed up for their use.
Does this mean that I won't be able to reuse the name in my account, but other accounts will? Has anybody tried this?
Log into your App Store Connect account at https://appstoreconnect.apple.com/. Go to "My Apps" and click into the app you're looking to take down. Go to the Pricing and Availability tab. Under Availability > Choose "Remove From Sale" > Save.
Go to the apps folder in iTunes on your PC and delete it from there. This will prevent the app from reinstalling. If you really want to get rid of it: iTunes>Library>Apps... right-click the app you want to delete, select delete, when prompted, move all files to trash, empty your trash.
Remove an app from the Home Screen: Touch and hold the app on the Home Screen, tap Remove App, then tap Remove from Home Screen to keep it in App Library, or tap Delete App to delete it from iPhone. Delete an app from App Library and Home Screen: Touch and hold the app in App Library, tap Delete App, then tap Delete.
Please see Removing an App From Sale (page 92) section on iTunes Connect Developer Guide 6.3
After removing all assigned territory checkboxes from your app in the Rights and Pricing section,, the status changes to Developer Removed from Sale and your app will not be seen on the App Store within 24 hours.
It's possible to salvage the situation. I also made a mistake and forgot to type com.XX part when entering the Bundle ID. My app was not live yet, but once you submit BundleID, it's not possible to change it.
What you can change though, is the "App Name". Thus:
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