I was looking other big companies gallery on appstore on my iPhone. some of them have their logo on top with custom background color. I was wondering how, is it in the settings somewhere ? or we need to approach Apple and pay this.
See below :
To change where new apps get downloaded on your iPhone, or to show or hide the notifications that you see in the App Library: Go to Settings > Home Screen. Select an option such as Add to Home Screen or App Library Only.
Organize on Home screensTouch and hold an app or shortcut. Drag that app or shortcut on top of another. Lift your finger. To add more, drag each one on top of the group.
These applications or developers are selected by Apple to be featured on their main page. This isn't a setting that you can control, or even something that you can pay for. The only way to get featured is if Apple thinks that your app is feature-worthy.
That being said, here's an article on how to get your app featured on the App Store: http://realmacsoftware.com/blog/how-to-get-featured-on-the-app-store
Here's another one that you might want to take a look at: http://thenextweb.com/dd/2013/10/29/get-featured-app-store/
The customized artwork has been provided by developers who were editorially selected by Apple and there is no other way to have your page customised. Even having hundreds of apps on the App Store was not enough, hovewer Apple suggests being prepared for the opportunity and having your assets ready.
All the technical details about assets, dimensions and types of files may be found in the document called "App Store Design Specifications" which you can find in iTunes Connect.
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