Can I track what keywords lead users to find my app on Google Play?

Question

I know I can add a referrer parameter to the Google Play URL to track downloads from a specific source, but can I track which keyword searches users used to find my app on Google Play?

Answer 1

Before Google Play, i.e Android Market, I was receiving in the referrer all the relevant information to help me understood how my app was found.

It could have been keywords, tops, similar applications, etc. It was really, really useful.

Since Google Play, I do not receive anything anymore. The only referrers I get are the one I set manualy when I do some campaigns. I spent a lot of time trying to understand why, but it looks like Google Play just doesn't send this information anymore. Doesn't make sense to me, however.

However, you'll get keywords of how users found your application on Google Play from Google search engine (if they hit "Install on my phone" button).
Referrer example utm_source=google&utm_medium=organic&utm_term=my+keyword
(doesn't work if user is using https Google search)