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I understand that iBeacons can send people to apps, and as I understand it both iOS devices and Android devices (4.3+) can run apps that detect them. I'm wondering if instead of the beacon sending you to a specific app for a store, whether it could send you to a website, using the device's default browser? Or at least, prompt to visit the website?
Apologies for my lack of knowledge in the area..
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iBeacon is the name for Apple's technology standard, which allows Mobile Apps (running on both iOS and Android devices) to listen for signals from beacons in the physical world and react accordingly.
The maximum range of an iBeacon transmission will depend on the location and placement, obstructions in the environment and where the device is being stored (e.g. in a leather handbag or with a thick case). Standard beacons have an approximate range of 70 meters. Long range beacons can reach up to 450 meters.
Summary: For installations with regular beacons (an iBeacon is a type of beacon) then you cannot do much without an app, as you cannot interact with users (even after the additions from Eddystone).
Beacons themselves don't collect any data. They do not send marketing messages to your phone. They broadcast location marks that your phone and apps using your phone can take advantage of to understand more precisely where you are.
There is no automatic built-in method to do it.
You need an app to monitor for an iBeacon that will receive a notification when a specific iBeacon is detected.
You can use either a 3rd party app, or the built-in Passbook app (on iOS).
With a 3rd party app, after the user respond to a notification, when the app is opened it can redirect/display a web page which is related to the specific iBeacon (The URL fetched from internal data, web service, or extract the data from the device if possible).
With the built in Apple's Passbook app, you will need a location enabled Pass that contains the iBeacon UUID.
Users with a Pass installed, when it is detected, it will appear on the user's Lock Screen.
Then, like any other Pass, you can give the users information about the web page. But you can't redirect to a webpage automatically as with an app.
More about Passbook here
Either way, you still need to get the PassBook's Pass or a relevant App into the users device in advance.
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