I have recently uploaded a new application to iTunes Connect for the approval process. Its version is 1.0. Today the binary was rejected and the following was mentioned in the resolution center.
The seller and company names associated with your app do not reflect the name, “Secured” in the app or its metadata, as required by section 1.2 of the Apple Developer Program License Agreement.
Next Steps
Your app must be published under a seller name and company name that reflects the Secured brand. If you have developed these apps on behalf of a client, please advise your client to add you to the development team of their Apple Developer account.
Once created, you cannot change your seller name or company name in iTunes Connect. For assistance with changing your company name or seller name, you will need to contact iTunes Connect through the Contact Us page.
We have generated the application using the proper profiles. Any idea as to when this issue is raised by Apple? We could not get any proper information about the reason and the way to resolve it. Does this have anything to do with the application name being similar to some other application named as "Secured" and out app name being Secured?
If the legal owner of the app does not submit it for review, it will be straightaway rejected. Apple takes into account the ownership details of the app while approving or rejecting it. Any mismatch in the ownership can lead to the rejection of the app. You have to consider this factor and then take a call.
THE MESSAGE FROM APPLE Once created, you cannot change your seller name or company name in App Store Connect. For assistance with changing your company name or seller name, you will need to contact App Store Connect through the Contact Us page.
To avoid rejection, make sure that your privacy policy is easily accessible both within your app and app page in the App Store. It should explain how you use the specific data that you collect: how it's stored, and whether or not you share it with other third-party entities.
I found a comment in Apple Developer forum, and it works for me.
rajveer123 Mar 14, 2017 10:46 AM (in response to nikhileshrayapureddy)
Hi, I might be able to help on this. I just got my app approved and had the same reason. You need to make sure, that if your app is called XYZ and you are the owner 123, that 123 owns all copyright for the app and it's content within. If the content is third-party make sure you comment this in comments box. It's quite reasonable, as I might upload an app called Windows for iOS and do not even own the copyright for this brand. Also, make sure you write the correct name etc. in the copyright box, who owns the brand. It's not the app name, but the publisher or if you develop for someone, it's his company/client name. I don't think it's that complictaed with Apple, you just need to be straight forward. I hope this helps someone!
Link: https://forums.developer.apple.com/thread/73820
From the comment, I did as below:
In my case, it took 2 days to get my application approved for sale in Apple store. Have your patience.
UPDATED: Now, apple allows us upload a certificate file to show their authentication of this app then we can use the our owner app name.
You typically get this kind of rejection when you submit an app that has some known brand in the name of the app, icon, inside the app or in the metadata. For example, if your company is "Milkshakes Ltd." and you use "Nike" brand in the name of your app "Milkshakes - Nike Edition".
This typically happens when a company asks you - the developer - to create and app for them and you are trying to release the app under your developer account. But the app needs to be released under the company developer account (the company needs to enroll Apple Developer Program if it has not yet done so). That is why Apple advises the following:
If you have developed these apps on behalf of a client, please advise your client to add you to the development team of their Apple Developer account.
Releasing apps under a different account is against Apple Developer Program License Agreement:
For the sake of clarity, You may authorize contractors to develop Applications on Your behalf, but any such Applications must be owned by You, submitted under Your own developer account, and distributed as Applications only as expressly permitted herein. You are responsible to Apple for Your contractors’ activities under Your account (e.g., adding them to Your team to perform development work for You) and their compliance with this Agreement. Any actions undertaken by Your contractors arising out of this Agreement shall be deemed to have been taken by You, and You (in addition to Your contractors) shall be responsible to Apple for all such actions.
However, based on your description, it does not look this is your case. I don't know about any well known "Secured" or "Safe" brands. You did not write your company name, there might be a conflict too. I would try to clarify the issue with Apple Review Team by responding to the issue in Resolution Center. They might point you to the brand you are in conflict with. Or it might have been rejected by a mistake.
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