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In my current app project, I request an admob banner only once when the app first loads, and then show/hide it throughout the entire app.
Is this best practice or should I request a new banner everytime a new level loads? Also, will it make a difference in revenue if I show ads only for a short time in my pause menu and hide them throughout the rest of the game.
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How long does it take for ads to begin appearing after the first ad request? When apps are newly registered with AdMob, it typically takes up to an hour and a few ad requests to allow inventory to build. Because of this, you may not see live impressions immediately. Note: In some cases, it may take longer than an hour.
The 300x250 ad is the IAB medium rectangle that is available for both phones and tablets.
You should set your banner ads up to refresh every 30-60 seconds. I would recommend that you display them continuously throughout your game, don't show and hide them.
For interstitial ads you should request an ad on start up and them display it at a significant break point in your app, such as before/after a new level. You then need to request another interstitial ad.
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