Now that after latest update from Apple for iTunes, Apps option is removed from Library in iTunes.
See Article Here: https://support.apple.com/en-us/HT208075
How should my client, now get the ad hoc IPA, installed to his iPhone. Do the developers now need to deliver through TestFlight beta testing only?
You have to click on the phone in the sidebar so that the window is showing the phone details, then drag the IPA from another finder window into the phone details - The icon will get a green + and you can drop it to install.
If you are using your company network while trying to download the . ipa file, make sure that the download is not blocked by the company's firewall. To check this, you can simply turn off the company WLAN and download the app via the mobile network (4G or 3G).
If you download an app via iTunes, you can open its IPA build via third-party tools like Diawi. Once you're able to open an IPA file, you'd be able to see what it exactly contains.
You can still install ad-hoc apps using iTunes by following the steps under Manually add items from your computer in this tech note
The steps are:
Apple Configurator 2 software from Apple can be used for sideloading - https://itunes.apple.com/us/app/apple-configurator-2/id1037126344?mt=12
Just install the software, connect your device, drag your ipa into the Configurator, as simple as that.
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