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Here is the message that appears in iTunes Connect Resolution Center:
Reasons
3.5: Small and large app icons should be similar, so as to not to cause confusion 3.5
We found that the app icon displayed on the device does not sufficiently match the large icon displayed on the App Store, which does not comply with the App Store Review Guidelines.
In your case, the app icon displayed on the device is blank.
< More explanation...>
So, to my understanding the app was rejected because the app icon is blank on the device, but when I install the app on my iPhone 5 via Ad Hoc distribution (which is the closest to App Store distribution) everything looks fine.
Following is the assets App Icon configuration in XCode. Is it looks fine?
Any help will be appreciated.
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In a new document filed with the trial, Kosmynka detailed that about 5 million apps are submitted to the App Store every year and that the app rejection rate is less than 40%. In 2019, 4,808,685 apps were submitted for the App Store review process, and 36% of them — or 1,747,278 — were rejected.
Many apps get rejected from the app stores initially, but after fixing the issues most of them get accepted. Read through the explanation of why the app was rejected in the first place, fix the issue and re-submit the app for review.
I found the reason why my app was rejected and I just wish to share the solution for anyone that will face the same issue.
It appears that my app was rejected since the app icon was blank on iPad devices. (Note that iPad devices are still being used by the Apple App Review team testers even though my app is an iPhone only app)
I recently started using images.xcassets for managing my app icon and loading page images. I therefore removed all related files from my app resources but the target plist file had some leftovers that eventually found as the cause to the blank icon on the iPad...
Once I removed an entry called "CFBundleIcons~ipad" from the plist file, the issue was fixed.
Thank you @Leijonien for you comment that helped me to resolve this issue!
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