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I'm trying to use Google Analytics as a data stream for Google Data Studio but it requires me to have a property view. There is no option for me to create a view in my property in the administration page:
There is no column named Views:
Is there something I need to do to be able to create new views?
OBS.: My Google Analytics account was imported directly from Firebase.
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If you don't have Edit permission on the account, you won't be able to click the +Create Property option. Pass the following Google Analytics Edit Rights guide on to your Administrator.
In the Property column, select the Universal Analytics property that currently collects data for your website. In the Property column, click GA4 Setup Assistant. It is the first option in the Property column. Click Get started under I want to create a new Google Analytics 4 property.
If you are Setting up a New PropertySelect "Admin" from the bottom left of your page. Under the Property section, select "Create Property". 2On the Create Property page, select "Show Advanced Options". Beside Create a Universal Analytics Property toggle the switch to On.
Google Analytics is changing and it is a bit confusing. I will try to clarify it for you. As far as I have gone, evolution has been:
1.- "App + web property" (Beta phase)
2.- "Universal Analytics" (*) (until 14-Oct-2020): It is identified because the account number is preceded by "UA-" eg. UA-123456789 (Attention, sometimes it is not very obvious and you have to create a new user to see the UA prefix). This option is only suitable for the monitoring and analysis of Web pages and has the option of analysis using "Views" enabled. If you don't have it, you should:
2.a.- Create a new "Property"
2.b.- "Show advanced options"
2.c.- Activate "Create an Analytics Property"
2.d.- Create only one "Universal Analytics" Property
3.- "Google Analytics 4": It is identified because the account number is preceded by "GA4-" eg. GA4-123456789. In this case, the analysis is not done through "View" but through "Data Stream" (** incorporating a series of improvements) although Google offers the possibility of creating two "Properties" one in UA format with Views and another in GA4 format with Data Stream
In all cases, you must place the corresponding gtag provided by Google Analytics within the tag of the page you want to analyze.
Sources
(*) https://support.google.com/analytics/answer/10089681?hl=es&utm_id=ad
(**) https://support.google.com/analytics/answer/9216061?hl=es&utm_id=ad
https://support.google.com/analytics/answer/9367631
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