A (non-technical) friend of mine has asked me how to make a website. I get this question all the time. After a few questions I found out that she has an idea that could turn into a commercial site. I described three options to her:
a) Get a book/enroll in a class/follow some online tutorials and learn how to do it. She's pretty smart and her personality seems like a good match for this sort of thing so I'm sure she could learn but she doesn't have a lot of time spare. Maybe if she started with one of those WYSIWYG editors at first? I stressed that this would take a longer than a couple of weekends of playing around.
b) Hire someone to build it. Ranges from ultra cheap to ultra expensive, crappy to good and everything in between. I didn't mention sites like Rentacoder because she hasn't worked on a project like this before and doesn't know what to ask for. At this stage she'd likely ask for a Youtube-MySpace-Google for a few hundred bucks because she doesn't yet understand just how much is involved.
c) Find someone technical and partner up with them. I explained that this can either work really well or be a disaster because she'd have to give up some of her ownership of the idea.
How do you respond in these situations?
Depending on the nature of the required website (ie whether she needs shopping carts etc) I often recommend first creating a blog, although it's often not the best format, it can be used to quite good effect at times. I've seen a number of small retailers for example, using a blog to advertise their wares.
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