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What should I use: bulk e-mails (with MailChimp) or transactional e-mails(with Mandrill)?

I read MailChimp is to send bulk emails and Mandrill for transactional emails.

I am not so familiar with these terms. Can I have bulk transactional emails when I have a lot of users? or does bulk emails apply just when I sent one copy to many users?

My app is sending emails a few because is new, but it could grow. Will I be sending bulk emails when application grows? event if these emails are transactional?

What is a transactional email?

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sites Avatar asked Jun 24 '13 01:06

sites


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1 Answers

Transactional emails are typically non-marketing emails. Usually they are a thank you, confirmation, invoice, receipt etc. Something that is related to a transaction your customer made. General newsletters or promotional/sales emails (anything sent in bulk to a list) is not transactional.

Here is Mailchimp's What is transactional email link

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John Avatar answered Sep 19 '22 14:09

John