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What is the purpose of <meta itemprop=" ">

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meta

I saw that many web developers include in tag

<meta itemprop="name" content=" "> <meta itemprop="description" content=" "> <meta itemprop="image" content=" ">

I don't understand what is the purpose of this meta tags

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Mile Mijatović Avatar asked Apr 28 '15 20:04

Mile Mijatović


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1 Answers

It may be for schema.org micro-formatting which is meant to increase SEO.

"Schema.org provides a collection of shared vocabularies webmasters can use to mark up their pages in ways that can be understood by the major search engines: Google, Microsoft, Yandex and Yahoo!"

You can read the documentation here : https://schema.org/docs/gs.html

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Jeffpowrs Avatar answered Oct 12 '22 10:10

Jeffpowrs