What is the best way to serve videos on a website?

Question

I want so serve some videos on my site. They are available as .MP4 files gotten from a FlipShare camera.

Now I tried converting them to WMV (which succeeded, but when embedded in html in a <object id='mediaPlayer' width='320' height='285' classid='CLSID:22d6f312-b0f6-11d0-94ab-0080c74c7e95' etc' tag, users have to install an addon and the user experience of 10 Windows Media Players on the site isn't just so good.)

So then I looked at youtube and wondered how they do it, but I can't figure out what format they convert the video to.

So my question is: What format do I have to convert my video to, to show it in a player which does not need to be installed in the users browser. What tool do i need and what is the html code to embed such a video?

As you can see: starting from scratch.

PS: I often hear: This or that file extension is just a container, there can be anything inside. If you're using this in your answer, can you explain this to me, because I never understood this. For me a .cs is a c# file and a .doc a Word file, and not 'a container'.

Answer 1

This isn't an easy question. The basic answer is that you need to use a format that the user's computer already supports. There is no one answer to this question. YouTube encodes videos as MP4 and embeds them in the page with a Flash-based movie player, and Flash is pretty widely supported, but you'll notice that Flash isn't available on a lot of mobile platforms — so anybody using an iPhone is shut out if you go the Flash route.

HTML5 introduces the video tag, which is meant to solve this problem once and for all, but there's still a hiccup even there — most HTML5-enabled browsers support h.264-encoded video, but Mozilla supports Ogg Theora instead. YouTube is currently experimenting with a <video>-based player, so this does seem like the future.

I believe the current best practice to support the most people possible is to encode as h.264, try to serve as a <video> element, and have a Flash-based player as a fallback if that doesn't work (which can play the same h.264 file).