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Lately geo-targeting has been pretty popular in technology. By IP, cell tower, GPS, using browser plugins, HTML5?, mobile devices ...
Since I'm about to add some geo-targeted features on our site, I wanted to know what's the best approach. Is there some API that uses a mix of all those technologies? Or at least, what API/service would you recommend I use?
The service I'm working on doesn't need to be 100% accurate, so I'm OK with geo-IP, but if there's an easy way to do better, why not.
Technologies used are php, javascript, ajax, java.
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Geotargeting is particularly effective for increasing online traffic, as well as foot traffic to a store. Using location data is proven to make marketing campaigns 80% more effective. If you know where potential customers hang out, it's easy to show them the right promotions at the right time.
Local targeting, which is also known as geo-targeting or geo-tagging, allows insurance agencies to define who sees their posts and promoted ads on social media platforms based on where their intended audience is located.
Whatever you do please please please don't set the language of your website based on the user's IP, and then make it almost impossible to change unless you know said language and you feel like wasting hours (like ebay and paypal, among others, do). Use the browser's language.
Not everyone in, let's say, France speaks or wants to speak French.
I guess it's not very related to your question but i felt the need to rant about this, sorry :)
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