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What does __utma mean?

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What does it mean when you see things like:

?__utma=1.32168570.1258672608.1258672608.1259628772.2&__utmb=1.4.10.1259628772& 

etc in the the url string?

Maybe it's simple, but I'm thinking it's something I'm not aware of because I see it every now and again.

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Richard Avatar asked Dec 01 '09 01:12

Richard


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1 Answers

Here's a good link to explain them. They are cookies used by Google Analytics to track information on your website:

https://developers.google.com/analytics/devguides/collection/analyticsjs/cookie-usage#gajs

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prime_number Avatar answered Sep 19 '22 08:09

prime_number