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What practical benefits can my client get if I use microformats on his site for every possible thing?
How can I explain these benefits to a non-technical client?
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Microformats are standards used to embed semantics and structured data in HTML, and provide an API to be used by social web applications, search engines, aggregators, and other tools.
hCard is a simple, open format for publishing people, companies, organizations on the web, using a 1:1 representation of vCard (RFC2426) properties and values in HTML. hCard is one of several open microformat standards suitable for embedding data in HTML/HTML5, and Atom/RSS/XHTML or other XML.
Sometimes it seems like the practical benefits are hard to quantify.
Search engines already pick up and parse microformats (see e.g. https://support.google.com/webmasters/answer/99170). I believe hCard and hCalendar are fairly well supported--and if not, plenty of sites are using it, including places like MySpace.
It's the idea that adding CSS classes and specified IDs make your existing content easier to parse in a machine-readable manner.
hReview is starting to make some inroads, and hResume looks like it take off too.
I heavily use rel="nofollow" on uncontrolled links (3rd party sources) which is actually a microformat.
Check the microformats wiki for a decent starting point.
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