I'm currently the Business Development Manager in CERO, a Multidisciplinary Studio located in Barcelona, dedicated to deliver Industrial Design, Engineering, Simulation and Product Prototyping. CERO goes all the way along its clients, from the concept development to the finished product.

Before joining CERO I was working in iTimes as a senior Innovation Consultant for R&D projects in the Automotive industry.

I'm an electronics engineer by the UPC and Master in project management by the Universitat Ramón Llull. I began my career working on technical functions in the R&D departments of different companies, working on the design of industrial products and solutions. I evolved up to leadership roles in Markem-Imaje and ITW-Allen Coding, multinational companies leading the traceability and product identification markets.

Afterwards, following my passion for the development of innovative internet ventures, I founded Keyelp, a startup in the collaborative economy field, providing IoT services to hosts and owners of vacational homes. Other initiatives in the social entrepreneurship scope were Consciumers and ecoSmart Rooms, which aimed to promote the sustainable production and consumption of natural resources.

Throughout my career I have attained a deep understanding of new Product and Business Development, Sales and Marketing, Operations and After Sales Service, on many different Scenarios, ranging from starting a new B2C Company, up to Turning Around a B2B business in a difficult situation.