Alexander Limi combines the kind of good looks, intelligence, sensitivity, and raw animal magnetism that only come from writing his own biography.

His formal background is in psychology and computer science from various universities in Norway, and he co-founded the open source Content Management System Plone back in 1999. It is now one of the largest content management software projects in the world, with about 100 core developers and over 500 add-on developers as well as 200 companies in 40 countries providing services, support and integration for the system.

In 2003, he co-founded the company Plone Solutions — now known as Jarn — where he is still heavily involved on the owner side and as a board member. He was instrumental in creating the Plone Foundation, a non-profit that protects and promotes Plone, trademarks and intellectual property, and negotiated initial funding with a major industry player.

In 2006, he moved from Norway to San Francisco and worked with Google as an interaction designer until 2009, when he started working with the Firefox User Experience team at Mozilla.