Hi, my name is Arthur van den Berg and I am 50 years old, entrepreneur, owner of inside vision and co-owner of Purfaction and experienced in the field of data analytics and corporate performance management.

I love building analytical solutions and helping companies implementing these in such a fashion that they can benefit from it long-term. Either through projects, products or services.

Started in 2001 with analytics with a tool called Essbase, I grew into a seasoned veteran in Hyperion Planning. In the past 6 years I've widened my interest to productize with analytics and build subscription based data insight solutions.

As of today (2020) I am working on projects to embed analytics into software with icCube (how advanced is that) and I participate as co-owner in a company that produces purchase dashboards and spend analysis-as-a-service (called Purfaction). But still, after all this time, I'm doing business with Essbase as well, or more precisely, with PBCS that is built on top of Essbase.

If you would like to have expert advice or just an in-depth chat on one of these topics, please drop me an e-mail, or give me a call. I love brainstorming on these topics, so please don't hold back ;-)

Expertise

• Planning & Budgeting, 20 years’ experience: Essbase, Hyperion Planning, PBCS
• Embedded analytics, 5 years’ experience: icCube
• Spend analysis, 2 years’ experience
• Entrepreneur, 14 years’ experience

more on embedded analytics: www.inside-vision.com more on making a SAAS product with icCube: see one of my LinkedIn articles more on my Essbase/PBCS: see my LinkedIn PBCS articles