Which is better for SEO and page rank?
mysite.com/directory/my-page
OR
mysite.com/directory/my-page/
I know the above two URLs are treated as two separate pages by search engines, but I'm stuck on deciding which format to consistently use and which is better.
Thanks,
Ham
The addition or removal of a slash at the end of the URL technically does not make a difference on how search engines view a page or how the browser renders the content.
Google treats each URL above separately (and equally) regardless of whether it's a file or a directory, or it contains a trailing slash or it doesn't contain a trailing slash.
Different URL structures may be treated differently. Whether you choose to use a trailing slash or not is more of a personal preference than anything.
Matt Cutts (head of Google’s Webspam team) prefer trailing slash.
http://www.mattcutts.com/blog/seo-advice-url-canonicalization/
Anyway, the most important thing is pick one and stick with it uniformly. Do a 301 redirect for user if needed.
Google does not care about trailing slash. Here is their official answer.
http://googlewebmastercentral.blogspot.fr/2010/04/to-slash-or-not-to-slash.html
Google treats each URL above separately (and equally) regardless of whether it’s a file or a directory, or it contains a trailing slash or it doesn’t contain a trailing slash.
Matt is just stating his personal preference quoted in the other answer, not the official preference of Google, which is neither.
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