Universal Analytics could not track transaction in magento

Question

I'm using magento C.E 1.7. Recently I migrated to universal analytics from google analytics.

After migration, except transaction data, other details are tracked fine.

I have added the following script in head.phtml for universal analytics.

<script>
  (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){
  (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),
  m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)
  })(window,document,'script','//www.google-analytics.com/analytics.js','ga');

  ga('create', 'UA-XXXXXXX-2', 'mysite.com');
  ga('send', 'pageview'); 
  ga('require', 'ecommerce', 'ecommerce.js');
  ga('ecommerce:send'); 


</script> 

In admin side too, I have saved the universal analytics tracking code.

What am I doing wrong? Why can't I track transaction data? Can anyone help on this?

Answer 1

Hi I have the same problem today I have written a solution but first remove the custom script in your head.phtml...

---

First add the ga.phtml

You need to create new file in your template folder or edit the default one:

MAGENTOROOT/app/design/frontend/YOURTHEME/template/googleanalytics/ga.phtml

And add this in the file which will override the base/default Magento ga.phtml

<?php if (!Mage::helper('core/cookie')->isUserNotAllowSaveCookie()): ?>
<?php $accountId = Mage::getStoreConfig(Mage_GoogleAnalytics_Helper_Data::XML_PATH_ACCOUNT) ?>
<!-- BEGIN GOOGLE ANALYTICS CODEs -->
<script type="text/javascript">
//<![CDATA[
    (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){
    (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),
    m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)
    })(window,document,'script','//www.google-analytics.com/analytics.js','ga');

    <?php echo $this->_getPageTrackingCode($accountId) ?>
    <?php echo $this->_getOrdersTrackingCode() ?>
//]]>
</script>
<?php endif; ?>

Overide the Default GoogleAnalytics Block

This is not the best way to do it but for simplicity I will use this if you want more clean solution you need to create module and add the rewrite code there.

Ok first copy the content of this file:

MAGENTOROOT/app/code/core/Mage/GoogleAnalytics/Block/Ga.php

and create new file in code/local which will override the code/core one:

MAGENTOROOT/app/code/local/Mage/GoogleAnalytics/Block/Ga.php

In the new file that you have created modify this two functions to match this code:

_getPageTrackingCode($accountId)

protected function _getPageTrackingCode($accountId)
{
    $pageName   = trim($this->getPageName());
    $optPageURL = '';
    if ($pageName && preg_match('/^\/.*/i', $pageName)) {
        $optPageURL = ", '{$this->jsQuoteEscape($pageName)}'";
    }
    // if you can think of better way to get the host name
    // let me know in the comments.
    $hostName = $_SERVER['SERVER_NAME'];
    return "
        ga('create', '".$this->jsQuoteEscape($accountId)."', 'auto');
        ga('send', 'pageview' ".$optPageURL.");
    ";
}

_getOrdersTrackingCode()

protected function _getOrdersTrackingCode()
{
    $orderIds = $this->getOrderIds();
    if (empty($orderIds) || !is_array($orderIds)) {
        return;
    }
    $collection = Mage::getResourceModel('sales/order_collection')
        ->addFieldToFilter('entity_id', array('in' => $orderIds))
    ;
    $result = array("
        // Transaction code...
        ga('require', 'ecommerce', 'ecommerce.js');
    ");

    foreach ($collection as $order) {
        if ($order->getIsVirtual()) {
            $address = $order->getBillingAddress();
        } else {
            $address = $order->getShippingAddress();
        }

        $result[] = "
            ga('ecommerce:addTransaction', {
                id:          '".$order->getIncrementId()."', // Transaction ID
                affiliation: '".$this->jsQuoteEscape(Mage::app()->getStore()->getFrontendName())."', // Affiliation or store name
                revenue:     '".$order->getBaseGrandTotal()."', // Grand Total
                shipping:    '".$order->getBaseShippingAmount()."', // Shipping cost
                tax:         '".$order->getBaseTaxAmount()."', // Tax

            });
        ";

        foreach ($order->getAllVisibleItems() as $item) {

            $result[] = "
            ga('ecommerce:addItem', {

                id:       '".$order->getIncrementId()."', // Transaction ID.
                sku:      '".$this->jsQuoteEscape($item->getSku())."', // SKU/code.
                name:     '".$this->jsQuoteEscape($item->getName())."', // Product name.
                category: '', // Category or variation. there is no 'category' defined for the order item
                price:    '".$item->getBasePrice()."', // Unit price.
                quantity: '".$item->getQtyOrdered()."' // Quantity.

            });
        ";

        }
        $result[] = "ga('ecommerce:send');";
    }
    return implode("\n", $result);
}