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Track all outbound links in Google Analytics

I've been using a script to track outbound links for a couple of months now. The script WORKS, but in the report generated by Google Analytics many URLs are having a trailing ":80" (default port number) at their end. Read on for more details.

It's maybe important to mention that the website tracking these outbound links has a tremendous amount of outbound traffic (multiply your fantasy by ∞).

The script's purpose

It tracks ALL outbound links and tag them as "Outbound Links" in Google Analytics.

The script is heavily commented and has a few instances of console.log() to help debugging (these are kept commented out).

"Outbound Links" show on GA alright, under:

Content > Events > Top Events > "Outbound Links" [click on it] > [report showing all urls clicked]

The problem

Under the "Outbound Links" report, where I get all the links that were clicked, I get ":80" at the end of at least 2/3 of all links reported (probably more). GA treats http://example.com and http://example.com:80 as different links, separating them in the report. That's of course not desired.

Worth mentioning:

Links that end with ":80" always have more hits than their equivalent without ":80", anything from 40% to 60% more hits.

The wanted solution

  • Merge the links that end with ":80" with those without it, OR
  • Avoid appending ":80" to links, if possible.
  • Bonus: Understand why we get links ending with ":80" at all.

The script

// Outbound Link Tracking with Google Analytics
// Requires jQuery 1.7 or higher (use .live if using a lower version)
$(function() {
    $("a").on('click',function(e){
        var url = $(this).attr("href");
        // Console logs shows the domain name of the link being clicked and the current window
        // console.log('e.currentTarget.host: ' + e.currentTarget.host);
        // console.log('window.location.host: ' + window.location.host);
        // If the domains names are different, it assumes it is an external link
        // Be careful with this if you use subdomains
        if (e.currentTarget.host != window.location.host) {
            // console.log('external link click');
            // Outbound link! Fires the Google tracker code.
            _gat._getTrackerByName()._trackEvent("Outbound Links", e.currentTarget.host, url, 0);
            // Checks to see if the ctrl or command key is held down
            // which could indicate the link is being opened in a new tab
            if (e.metaKey || e.ctrlKey) {
                // console.log('ctrl or meta key pressed');
                var newtab = true;
            }
            // If it is not a new tab, we need to delay the loading
            // of the new link for a just a second in order to give the
            // Google track event time to fully fire
            if (!newtab) {
                // console.log('default prevented');
                e.preventDefault();
                // console.log('loading link after brief timeout');
                setTimeout('document.location = "' + url + '"', 100);
            }
        }
        /*
        else {
            console.log('internal link click');
        }
        */
    });
});
like image 375
Wallace Sidhrée Avatar asked Sep 06 '12 14:09

Wallace Sidhrée


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1 Answers

Fresheyeball answer is the correct one, but because many people have been asking for a complete answer, I'm going to post the final script with Fresheyeball's contribution.

The short version

// Outbound Link Tracking with Google Analytics
// Wallace Sidhrée - http://dreamyguy.com/
// Requires jQuery 1.7 or higher (use .live if using a lower version)
$(function() {
    $("a").on('click',function(e){
        var url = $(this).attr("href");
        if (e.currentTarget.host != window.location.host) {
            _gat._getTrackerByName()._trackEvent("Outbound Links", e.currentTarget.host.replace(':80',''), url, 0);
            if (e.metaKey || e.ctrlKey || this.target == "_blank") {
                var newtab = true;
            }
            if (!newtab) {
                e.preventDefault();
                setTimeout('document.location = "' + url + '"', 100);
            }
        }
    });
});

The complete version (commented and 'debug-able')

// Outbound Link Tracking with Google Analytics
// Wallace Sidhrée - http://dreamyguy.com/
// Requires jQuery 1.7 or higher (use .live if using a lower version)
$(function() {
    $("a").on('click',function(e){
        var url = $(this).attr("href");
        // Console logs shows the domain name of the link being clicked and the current window
        // console.log('e.currentTarget.host: ' + e.currentTarget.host);
        // console.log('window.location.host: ' + window.location.host);
        // If the domains names are different, it assumes it is an external link
        // Be careful with this if you use subdomains
        if (e.currentTarget.host != window.location.host) {
            // console.log('external link click');
            // Outbound link! Fires the Google tracker code.
            _gat._getTrackerByName()._trackEvent("Outbound Links", e.currentTarget.host.replace(':80',''), url, 0);
            // Checks to see if the ctrl or command key is held down
            // which could indicate the link is being opened in a new tab
            // Also checks if target="_blank" on the link tag which indicates it should always be opened in a new tab
            if (e.metaKey || e.ctrlKey || this.target == "_blank")) {
                // console.log('ctrl or meta key pressed');
                var newtab = true;
            }
            // If it is not a new tab, we need to delay the loading
            // of the new link for a just a second in order to give the
            // Google track event time to fully fire
            if (!newtab) {
                // console.log('default prevented');
                e.preventDefault();
                // console.log('loading link after brief timeout');
                setTimeout('document.location = "' + url + '"', 100);
            }
        }
        /*
        else {
            console.log('internal link click');
        }
        */
    });
});
like image 161
Wallace Sidhrée Avatar answered Oct 20 '22 14:10

Wallace Sidhrée