I am looking for app or online service that could provide detailed analytical information about Ethereum smart contract usage. With transactions count, number of users, etc.
There are different ways to get insights about your smart contract activity.
You can check https://etherscan.io/ and find a list of transactions. It can be very helpful if you need to view individual transactions. Etherscan shows a number of transactions and other useful information.
If Etherscan is not enough for you, there are other apps. You can check https://scout.cool/ and https://analyther.com. Analyther works with any smart contract and gives you detailed charts of transactions, events, active users, etc. It makes reports like this:
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