I have a string with the value:
var string = "<img alt='' src='http://api.com/images/UID' /><br/>Some plain text<br/><a href='http://www.google.com'>http://www.google.com</a>"
I'd like to take the URL held in the src attribute part of the string if possible. 
How can I do this using JavaScript?
One way to do it is to use regular expressions.
var str = "<img alt='' src='http://api.com/images/UID' /><br/>Some plain text<br/><a href='http://www.google.com'>http://www.google.com</a>";
var regex = /<img.*?src='(.*?)'/;
var src = regex.exec(str)[1];
console.log(src);
Alternative method if its always going to be html data.
var string ="<img alt='' src='http://api.com/images/UID' /><br/>Some plain text<br/><a href='http://www.google.com'>http://www.google.com</a>";
var elem= document.createElement("div");
elem.innerHTML = string;
var images = elem.getElementsByTagName("img");
for(var i=0; i < images.length; i++){
   console.log(images[i].src);   
}
Live Demo
One approach, is the following:
var string = "<img alt='' src='http://api.com/images/UID' /><br/>Some plain text<br/><a href='http://www.google.com'>http://www.google.com</a>",
    srcWithQuotes = string.match(/src\=([^\s]*)\s/)[1],
    src = srcWithQuotes.substring(1,srcWithQuotes.length - 1);
console.log(src);
JS Fiddle demo.
This effectively matches a sequence of characters starting with src= (the = is escaped with a back-slash because, otherwise, it holds special meaning within regular expressions), followed by a sequence of non-white-space characters (^\s*) followed by a white-space character (\s).
This expression explicitly captures the quotes used to delimit the src attribute, the src is returned by taking a substring of the srcWithQuotes variable, starting at 1 (the first, the zeroeth, character should be the attribute delimiter) until the index before the last character (the final quote delimiting the attribute).
There is a slightly convoluted (but potentially more reliable) approach, using a document fragment:
var string = "<img alt='' src='http://api.com/images/UID' /><br/>Some plain text<br/><a href='http://www.google.com'>http://www.google.com</a>",
    temp = document.createElement('div'),
    frag = document.createDocumentFragment();
temp.innerHTML = string;
frag.appendChild(temp);
console.log(temp.getElementsByTagName('img')[0].src);
JS Fiddle demo.
Of course, in this example, you could use any approach you like to find the image within the temp node (getElementById(), getElementsByClassName()...).
Native DOM (will result in GETs)
var str = "<img alt='' src='http://api.com/images/UID' /><br/>Some plain text<br/><a href='http://www.google.com'>http://www.google.com</a>",
d = document.createElement('div'),
srcs = [];
d.innerHTML = str;
srcs = Array.prototype.slice.call(d.querySelectorAll('[src]'),0);
while( srcs.length > 0 ) console.log( srcs[0].src ), srcs.shift();
or RegExp
var str = "<img alt='' src='http://api.com/images/UID' /><br/>Some plain text<br/><a href='http://www.google.com'>http://www.google.com</a>",
re = /\ssrc=(?:(?:'([^']*)')|(?:"([^"]*)")|([^\s]*))/i, // match src='a' OR src="a" OR src=a
res = str.match(re),
src = res[1]||res[2]||res[3]; // get the one that matched
src; // http://api.com/images/UID
                        Assuming that you want to match specifically the src property in an <img> tag.
You can use this Regex because it will match the tag, still preserve other properties it might have and also other content inside the src property:
var matches = string.match(/<img([^>]+)src="[/]?([^"]+)"([^>]*)>|<( *)img( *)[/>|>]/g);
it can be improved but works fine with some varieties of typing.
for example, if you want to match <img> or even <img src="/200px-Unofficial_JavaScript_logo_2.svg.png" alt="" width="100" height="172" /> to add something to the url, you can do the following replacement:
string.replace(/<img([^>]+)src="[/]?([^"]+)"([^>]*)>|<( *)img( *)[/>|>]/g, '<img $1src="https://upload.wikimedia.org/wikipedia/commons/thumb/9/99/Unofficial_JavaScript_logo_2.svg/$2" $3>');
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