sqlite from command prompt- not recognized command

Question

I am trying to run sqlite from the command prompt. So I have this downloaded sqlite-shell-win32-x86-3071100.zip from this website http://www.sqlite.org/download.html

Now there is a set up.exe from which v can run sqlite commands. When I say

C:\Users\..>'sqlite3' is not recognized as an internal or external com

''sqlite3'' is not recognized as an internal or external command,
operable program or batch file.

Any hints.

Thank you Sun