SEO - How to Show Phone Numbers in Google Search

Question

when I search for a keyword in Google, the listing for my site has 2 phone number in the result.

(Link to this page)

I want to know why Google shows these numbers? (These numbers are not in my main text.) How can I add phone numbers in Google results? (What quality should they have?)

Answer 1

Google (and other Search Engines) uses Schema, which is a markup for HTML defining structured content (which the phone number is). So if you want to get your telephone number to appear a good way to go about this will be by including structured data. For example

    <div itemscope itemtype="http://schema.org/LocalBusiness">
        <span itemprop="telephone"><a href="tel:01234555666">Link Text Here</a></span>
    </div>

If you are going to use phone number I strongly recommend your take advantage of all of the possibilities such as Address, Reviews, Maps, Logo and so on. Full Local Business schema's here.

There are other ways of achieving this sort of effect, for example, to get your picture next to a authored post you would add a link somewhere in the page going to a Google+ Profile like this

<a href="https://plus.google.com/your_profile_id/?rel=author">Tim Baker</a>

Google also has a very handy tool which tests your site to see if it can find structured data - definitely worth using to make sure you implement properly and of course webmaster tools has bits to it as well.