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We are trying to integrate admob inside our Apps, we have 25 apps which are mainly livewallpapers.
When we created an ad unit ID inside admob, we provided app name as one of our own app package name inside the playstore.
We have two activities, and we have used two banner ad unit ID for each of the activity.
Questions
admob console
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You should be using separate ad unit IDs for each platform. In the AdMob front end, you should create a new "Application" for each platform, and then set up an ad unit inside each app.
Actually, according to the Admob for Android Guide , yes you should! An Ad Unit ID is a unique identifier given to the places in your app where ads are displayed. If you have an app with two activities, for example, each displaying a banner, you need two ad units, each with its own ID.
Yes it would fine. You can include Ad Unit ID from multiple accounts. Payments in AdMob is only dependent on the Ad Unit ID's that are being used and not on Google Play Dev account.
Yes, you can use as many ad unit ids as you want in an app. Also from different accounts. But, you should refrain from using separate accounts unless you have a valid justification. Google normally does not allow multiple accounts for a single developer.
I can only partly answer your questions:
You can use one unit ID (which is assigned to any of your apps) in all your apps. But in my opinion, this is a very bad idea. Why. Because it produces fake statistics (the one app listed in AdMob shows all advertisting statistics of all apps). In the end, you will not even see how to optimize your earnings because you don't know which app causes lots of earnings and which one does not. (e.g. If one apps causes no earnings you could place your ad somewhere else within the app). So one unit id per app would be a good solution.
I can't answer question 2, because I never thought about something and I suggest to reconsider your intention because too much ads will annoy the user and you will not earn more because the user will surely not click twice just because you use two banners. He probably won't click because it annoys him. And I'm not even sure if there are different ads showing at the same time.
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Using multiple ad units are not recommended as it will lead to incorrect statistics on your app usage and user engagement. So, it's better to use different ad units for different activities and for the second part of the question having multiple ad-banners in a single activity is against the google admob guidelines. Using a same ad unit id or different does not affect your earning so if you're concerned with the revenue generated by ad units the you can use multiple ad units too. Check this thread for more info: http://forums.makingmoneywithandroid.com/advertising-networks/34763-native-ads-banners-admob-policy.html
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