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In AdMob mediation there is an option to set the eCPM value for different networks. How do I decide the best eCPM value for a network and alter that using the code?
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In the Waterfall ad sources table, click. next to the eCPM of the ad source. Turn on the toggle next to eCPM optimization. Enter an eCPM value to order this ad source while AdMob gathers enough historical data for optimization.
Effective cost per thousand impressions. eCPM is an estimate of the revenue you receive for every thousand ad impressions. eCPM is calculated as (Total Earnings / Impressions) x 1000.
The first thing I needed to realize is that mediation is meaningless unless you're serving ads from multiple networks. Admob uses the mediation dollar amount when deciding which network's ads it will attempt to serve first while filling your requests, highest to lowest. By analyzing historical data, you should set the network's eCPM based on the amount of revenue you'd expect to receive per 1000 impressions displayed in your app.
I have no idea how to alter the value using code, but I don't understand how that would benefit you either.
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