We have a website, unfortunately all the URLs have the .html suffix, its a Magento installation, Magento allows you to change this on the CMS, but again, unfortunately all this URLs with .html suffix have a good ranking in Google. We need to redirect to non .html.
So, consider the following scenario, we are rebuilding this site from scratch, so we have the same urls on the new site but without the .html suffix.
www.example.de/cool-shoes.html
www.example.de/cool-shoes
So  www.example.de/cool-shoes.html will not exist anymore, and I've been trying a redirect with the .htaccess with no luck. 
I've tried so far:
RewriteCond %{THE_REQUEST} ^[A-Z]{3,9}\ /.*\.html\ HTTP/
RewriteRule (.*)index\.html$ /$1 [R=301,L] 
and:
RewriteCond %{REQUEST_FILENAME} !-d
RewriteCond %{REQUEST_FILENAME}\.html -f
RewriteRule ^(.*)$ $1.html
but it doesn't seem to work...any ideas?
Ok so, after some research, and failing to achieve this with a rewrite rule, the following line of code worked:
redirectMatch 301 ^(.*)\.html $1
This is quite usefull to remove any url extension and avoid broken links, hopefully helps someone in the future...
cheers!
This will rewrite the url like so http://example.com/page.html -> http://example.com/page
# Remove .html from url
RewriteEngine on
RewriteCond %{REQUEST_FILENAME} !-d
RewriteCond %{REQUEST_FILENAME}\.html -f
RewriteRule ^(.*)$ $1.html
                        Try adding the following to the .htaccess file in the root directory of your site redirect URLs with .html extension and remove it.
Options +FollowSymLinks -MultiViews
DirectorySlash Off
RewriteEngine On
RewriteCond %{SCRIPT_FILENAME}/ -d
RewriteCond %{SCRIPT_FILENAME}.html !-f
RewriteRule [^/]$ %{REQUEST_URI}/ [R=301,L]
RewriteCond %{ENV:REDIRECT_STATUS} ^$
RewriteRule ^(.+)\.html$ /$1 [R=301,L]
RewriteCond %{SCRIPT_FILENAME}.html -f
RewriteRule [^/]$ %{REQUEST_URI}.html [QSA,L]
                        Here's the solution that worked for me.
    RewriteCond %{THE_REQUEST} \.html [NC]
    RewriteRule ^(.*)\.html$ /$1 [R=301,L]
    RewriteCond %{REQUEST_FILENAME} !-d
    RewriteCond %{REQUEST_FILENAME} !-f
    RewriteCond %{REQUEST_FILENAME}\.html -f
    RewriteRule ^(.*)$ $1.html [L]
                        Follow the steps, and you'll be able to remove .html from url without modifying .htaccess file.
This should do the trick:
RewriteEngine On
RewriteRule ^(\w+)\.html$ /$1 [R=301,L]
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