Remove "Designed for iPad" label from the App Store

Question

My app is designed for iPhone, but it also works for iPad also. In Xcode, I have both iPhone and iPad checked under Deployment Info. But in the website the App Store of my app displays "Designed for iPad" and displays iPad screenshots first (you have to toggle to display iPhone screenshots). How can I changed this to "Designed for iPhone" and display iPhone screenshots first or just remove this completely? I have never specified anywhere that the app was designed for the iPad. This is Apple's doing xD.

I have another app in the App Store that has exact same settings in the Building Settings and General Settings in Xcode, that does not have this label "Designed for iPad" - it doesn't have this "Designed for X" label. I am now thinking that this bug is happening in new apps only. I published the new app with this bug last year. How do I remove this "Designed for iPad" label and display iPhone screenshots first?

Answer 1

In the appstore connect under the Pricing and Availability, I unchecked the Make this app available and now my iPhone screenshots show first and it removes the "Designed for iPad". It will also take about 1-2 hours to see the change in the appstore.

Edit (Thanks to Adam) Also, even when checking this off, the app is still available for iPad as seen in the image of my app when I view it on the app store.