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Is there an R package that connects to the Google Analytics API? Does anyone have any pointers otherwise?
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While it might be intimidating and hard to use, it's clear that GA4 is the future of Analytics, and you should be prepared for that. That said, there's no reason you can't run a Universal Analytics property at the same time to get all the benefits of both. In fact, we recommend running both!
Google uses R for large-scale, computationally intensive forecasting in R (as presented in a talk at the R/Finance 2012 conference) Google uses an integration of R and FlumeJava to do very large-scale structured data analysis.
Google Analytics 4 is an analytics service that enables you to measure traffic and engagement across your websites and apps. This documentation provides implementation instructions and reference materials geared towards a developer audience.
http://code.google.com/p/r-google-analytics/
This package is now available
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