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Im working on a site that currently has multiple H1 tags per page. What if any cost is there to pay in regards to SEO with this practice?
Is it worth me going through and switching these out/replacing with h2/h3's?
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It is common to have multiple H1 heading tags in different parts of your page, in your website's template, theme or other sections. Regardless of whether you use HTML5 or not, having multiple H1 elements or multiple heading tags of the same type on a page is completely fine.
H1 tags are the main header in a web article. There should only be one H1 per page.
Putting an end to the worries of the webmasters, Google's John Mueller has confirmed that the Search Engine Algorithm of Google doesn't have any issues with a page having multiple H1 tags. He also added that Multiple H1 tags, if the users find benefit from having it on a page, is perfectly fine.
"You can use H1 tags as often as you want on a page. There's no limit — neither upper nor lower bound. H1 elements are a great way to give more structure to a page so that users and search engines can understand which parts of a page are kind of under different headings, so I would use them in the proper way on a page.
Nowadays Google indexing greatly prefers the content of your meta tags (most importantly meta "description") over the content of your h1 tags. Multiple h1 tags is not a problem, and in fact can it actually be a positive thing for SEO, as long as they are all semantically accurate.
Terms in the h1s are weighted more heavily, even if there are multiple h1s. For example, on a blog index, post title should be an h1, regardless of how many on your page, because you want to emphasize the importance of those titles to your page. Same would go for any page on any type of site that has major section divisions.
If your h1s are not semantic, then consider changing them, because it will make terms that are not relevant to your content be weighted too heavily.
And all of this is just for what the indexer decides your site is about. As far as page rank goes, that's almost all about quality of inbound links.
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