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When I try to create mobile app install using CPA I get the following error
(Exception - #1487579) Your account does not have enough install history to start using cost per action (CPA) bidding for mobile app install ads. Please visit https://developers.facebook.com/docs/reference/ads-api/cost-per-action-ads/ to learn more.
This is what I found in Facebook's documentation:
You will not be able to buy CPA for mobile app installs unless you have already reported back some installs and your account id-app id-mobile store trio has been deemed non-fraudulent. In the meantime, your ad creation call will fail.
What is the specific amount of installations required in order to allow the usage of CPA ?
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Cost Per Install is calculated by dividing the ad spend (over a specific time period) by the number of new installs from that same period. For example, if you spent $200 on ads for your mobile app and generated 130 new installs, your Cost Per Install would be $1.53.
The average CPM across all Android devices is $2, and it's $5 for all iOS hardware. The average CPM for a mobile interstitial ad in 2018 was $3.50. The average CPM for a native ad on mobile in 2018 was $10, making it one of the most expensive ad formats available. In 2016, the average CPC worldwide was $0.27.
Try different campaign types - several other Facebook campaign objective types can be relevant for mobile apps, including: Website clicks/conversions (driving app installs or service signups from your web page) Video views (if you have an enticing video) Brand awareness (if you can corral people to install your app)
It's important to track the expenses associated with those paid strategies. Cost per install (CPI) is a metric that reveals how much money gets spent on the process of acquiring each new user. When looking at CPI for a specific campaign it shows the cost of each install that resulted from the campaign.
There is no specific amount that has been published, however the recommendation would be to use oCPM with an action value equal to the CPA you are willing to pay until this threshold has been met.
oCPM will aim to optimize for a maximum action value so you will achieve essentially the same results.
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