Mailchimp use merge tags in link url

Question

I am building a mailchimp campaign with a link to a custom form. I would like the fields of the form to be filled in with the info I have from my suscribers (first name, last name, company name, email...)

For this, I am generating custom urls with paramters for the link in the email. Those parameters are then filled in the inputs. The URLs should look like this :

http://www.example.com/custom_form.php?
fname=some_name&lname=some_name&[email protected]

The issue I have is in the mailchimp editor. I want to use merge tags to generate the parameter values according to each suscriber so my link looks like this in the editor :

http://www.example.com/custom_form.php?
fname=*|FNAME|*&lname=*|LNAME|*&company=*|COMPANY|*&email=*|EMAIL|*

This works fine except when for example the company name is in two words. The URL is broken and the parameters after the company name don't work.

How can I encode the merge tags for urls?

Answer 1

Try *|URL:COMPANY|*. See the merge tag cheat sheet.