Magento Store - Get Base URL in Static Block

Question

I have a static block in Magento with this content:

<li><a href="#/contacts">Contact Us</a></li> 

I would like to replace the # with the site's base url. I want it to retrieve this dynamically.

Answer 1

Try adding this to your static block:

<a href="{{store url=""}}">Link to Base URL</a> 

That should create a link to your store's base URL.

Answer 2

you can use this {{store direct_url="contacts"}}

For example:

<a href="{{store direct_url="contacts"}}">contact us</a>