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I have several non-AMP pages within a topic. My non-AMP pages will have links within the body of the article to other non-AMP pages in the same topic. Should the AMP versions of the pages link to the other AMP pages in the same topic or should all links in the articles point to the non-AMP (canonical) versions of the pages?
Using the following link formats for the example:
Non-AMP version: /muffins/blueberry/
AMP version: /muffins/blueberry/amp/
/muffins/blueberry/ has a link to /muffins/strawberry/
Should /muffins/blueberry/amp/ link to /muffins/strawberry/amp/ or to /muffins/strawberry/?
Or said another way, if a visitor comes to your site on an AMP page, do you continue to offer them links to other AMP versions of your pages or should you switch them over to the full pages as soon as possible?
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When you click a link on your phone with a little lightning bolt next to it in Google search, you're getting something in the AMP format. AMP stands for “Accelerated Mobile Pages,” and you've probably noticed that those pages load super quickly and usually look much simpler than regular webpages.
Search From the Google Mobile SiteOpen your web browser and navigate to Google.com. From there, search like you normally would. When you land on a page, you'll see a gray banner at the top of the page. Tap the link icon and you'll see the regular, non-AMP URL for the article you're reading.
Google Search indexes AMP pages to provide a fast, reliable web experience. When an AMP page is available, it can be featured on mobile search as part of rich results and carousels. While AMP itself isn't a ranking factor, speed is a ranking factor for Google Search.
The link rel="amphtml" attribute is used to indicate the relationship between a non-AMP page and an AMP page.
As far as I know, it is up to you to decide since no where in the docs does it state that we must have links leading to one or the other. If it helps, we decided to have all links within the AMP page link back to the canonical page and our pages are appearing in the carousel perfectly fine.
If you look at the AMP HTML Specs, it only states that links cannot begin with javascript:.
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