I see really large footers on some popular sites with a lot of internal navigational links in them.
Are there usability studies or at least authoritative opinions on this topic?
Should I use large navigational footers in my future projects?
Footer links are important for SEO because they are associated with several ranking factors. This includes PageRank, relevance, and user behavior signals. Here are the Footer Links SEO best practices for search engine optimization: Purpose of Footer Links.
Keywords: Any text in the footer is text on every page. This is the right place to indicate your relevance to Google. If you do include your mission, your value statement or an “about us” blurb, use this as an opportunity to include your primary keywords. Many times, SEO experts have abused footer text for keywords.
Your footer can be an optimal location to establish your brand's reputation. Awards, honourable mentions, affiliations, etc., tell the user that you know what you're doing and build trust in your brand. And by using logos or icons you can keep it simple, yet impactful. All these things are what we call social proof.
I honestly like the footer loaded with links both as a site user and site developer.
When you have a web site, there are always a whole bunch of pages you have to make that are difficult to categorize, and are used relatively rarely. Despite this, they are all very important pages that must exist. Good examples of these pages are the FAQ, the privacy policy, the contact information page, the terms of service, the credits/copyright information page, etc.
When you're making a site you want the navigation at the top to be all about the primary use of the site. If you stick links to these miscellaneous pages up on top, it makes a clutter. If you try to categorize them and put them on a separate page, it will frustrate the users who do actually try to find those pages. Also, regardless of any actual usability studies, Having links to these pages in the primary nav is aesthetically bad, in my opinion.
I would say that Digg and newegg.com are examples of good use of the footer link blocks. The top navigation of Digg is all about digging, logging in, joining, searching, and just one link for "About". The top of Newegg is all about finding and buying products. All the extra stuff is down in a cluster of links in the footer. By putting those links in the footer of every page, you make them accessible, easy to find, but not intrusive to the primary experience of the site.
There might be a better way of handling all those pages that is better, but many popular sites are following this pattern. I think it is safe to assume that users are getting used to the footer links, or maybe they even expect them. If so, then there are definite advantages to following the same design.
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