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Key Facebook insights metrics deprecated -- alternatives not documented?

Over at https://developers.facebook.com/docs/reference/fql/insights/ Facebook states::

We are deprecating some old insights. These metrics are marked as __deprecated__
throughout this document. After 12/21/2011, data for these metrics won't be available
prior to 07/19/2011 -- please download this data before this 12/21/2011. These insights
will be completely removed from API after 02/15/2012.

Strangely enough, this is not noted in the developer roadmap over at https://developers.facebook.com/roadmap/

On the deprecation list are (a.o.):

  • page_active_users
  • page_wall_posts
  • page_comment_adds
  • page_like_adds
  • page_fans_gender_age
  • page_fans_country

My question is, what new metrics replace the metrics listed above?

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Bram Houf Avatar asked Dec 19 '11 13:12

Bram Houf


2 Answers

You can access this metrics via Graph API (using insights connetction for your page): https://graph.facebook.com/{pageId}/insights

More information here

Facebook just aggregate some metrics. E.g. page_fans_gender and page_fans_age would be now as page_fans_gender_age, etc.

like image 104
Oleg Avatar answered Oct 20 '22 13:10

Oleg


I think there's no direct replacement for page_active_users. I would say that page_impressions are closest but IMHO you have to change perspective from which you look to your data because that's evidently what Facebook does by changes in Insights API (or at least wants from us).

You can get page's posts (https://graph.facebook.com/[PAGEID]/posts), posts comments (https://graph.facebook.com/[PAGEID]_[POSTID]/comments) and posts likes (https://graph.facebook.com/[PAGEID]_[POSTID]/likes) and aggregate them by days yourself instead of using deprecated metrics page_wall_posts, page_comment_adds and page_like_adds.

Metrics page_fans_gender_age and page_fans_country aren't deprecated and remains in API if I look right to docs.

like image 20
JakubM Avatar answered Oct 20 '22 15:10

JakubM