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The need: a combined number of total some metric across two mobile apps and a desktop site. The question: can I implement trackers as needed (SDK and JS) that share a property ID?
My guess: no, as the hit types won't match, and either pageview or screenview hit types won't be processed (based on the property configuration).
Further question: though it won't be possible for this implementation, conceivably I could implement the measurement protocol on all apps/sites and set the hit type as whatever (as long as it matched across all apps/sites), correct?
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A rollup property is a GA 360 only feature and unique in that it allows you to aggregate multiple source properties into a single property and allows you to see that data together in the same reports.
Roll-Up reporting combines data from multiple Google Analytics properties and lets you view them in a single one.
You indeed are supposed to create separate properties for the apps and the website - cf. Best practices for Mobile App Analytics setup.
In order to get your consolidated reporting, you could use the google analytics API to get the raw data, and aggregate the measures by yourself.
To reply to your further question: Yes, technically, it is possible to hack the measurement protocol this way. Just push virtual pageviews, custom dimensions/measures, or events, however you like.
Actually, one solution for you may be to use one property per app/website as recommended, plus in addition use an extra property where you just record custom data the way you want, across the apps and the website.
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