Is it good idea to use URL names with special characters? [closed]

Question

Is it good SEO to have URL's (page names) with non-english characters like Chinese names in URL's?

Answer 1

from a SEO perspective

GENERAL URL RULES:

• all URLs on an a webproperty must be according to these rules (listed in priority)

1) unique (1 URL == 1 ressource)

2) permanent (they do not change)

3) manageable (1 logic per site section, no comlplicated exceptions)

4) easily scaleable logic

5) short

6) with a targeted keyword phrase

the targeted keyword phrase is the least important - but it's still important. if you can have a short, scaleable, manageable, permanent, unique URL logic - with non-english characters, then go for it.

there are benifits if the URL match the search term, as the search term gets highlighted in the SERPs, additionally the URL is the most used anchor text (as people tend to copy & paste URLs), so you get a cool anchor text if you use the keyword (in whatever language) in the URL, also the URL keyword is seen as content and adds context to the page, another SEO plus.

so yeah, go for it, but only if it does not work agains principle 1 to 5

Answer 2

As of June this year ICANN have approved the use of chinese characters in domains without the use of .cn at the end.