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Sometimes, we have to do multi-lingual content in e-newsletter. Is is good to use local language on the alt tag? or just plain English.
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Add alt text all non-decorative images. Keep it short and descriptive, like a tweet. Don't include “image of” or “photo of”. It's not necessary to add text in the Title field.
Image Alternatives Use the same rules for translating on-screen text content as you would for images. For example, in instances where the alternative is a product name (e.g., SSB University), it should not be translated. The alt text should remain “SSB University.”
While ALT tags need to be descriptive, they also need to be brief. They should not be full sentences or paragraphs. With a limit of about 125 characters, an ALT tag should provide enough detail for users and search engines to relate the image to the context of the page.
Here are a few important keys to writing effective image alt text: Describe the image, and be specific. Use both the image's subject and context to guide you. Add context that relates to the topic of the page.
One important purpose of the alt attribute on the img element is allow screen readers (used by visually impaired people) and other "non-visual" software to know what the image represents. If you want to localize your HTML page you should also localize the contents of the alt attribute.
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