iOS URI link to an app in App Store (itms-apps)

Question

I can only find secondary sources of information about itms-apps scheme from Stackoverflow and HandleOpenUrl.

Is there any official documentation saying how to use itms-apps or who maintains it?

Answer 1

From the source from Nick Lockwood's iRate project:

iOS6 (and earlier):

itms-apps://itunes.apple.com/WebObjects/MZStore.woa/wa/viewContentsUserReviews?type=Purple+Software&id=

iOS7:

itms-apps://itunes.apple.com/app/id

You have to just append the app ID to the strings above to complete the URL.

AFAIK there is no official source of this information, it has probably been reverse engineered.

Answer 2

I just tried this and it works on iOS9:

itms-apps://itunes.apple.com/app/idID_OF_YOUR_APP and it will open the app directly in the store.