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iOS: How to get install referrer source

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I want to find out how the user installed the app using what source (attribution).

For Android, it's possible to get the referrer's URL, but I haven't found an obvious way for iOS. There are external services such as AppsFlyer (http://support.appsflyer.com/entries/69796693-Accessing-AppsFlyer-Attribution-Conversion-Data-from-the-SDK-Deferred-Deep-linking-) that let's you do this.

I noticed that starting iOS 8, developers could append the publisher id and the campaign id to the App Store URL for iTunes Connect Analytics (http://www.applift.com/blog/new-era-attribution-analytics.html). Is it possible to get the campaign id and the publisher id inside the app? I couldn't find any API changes or resources on this.

Any help would be appreciated. Thanks.

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Hyun Cho Avatar asked Jul 17 '14 00:07

Hyun Cho


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How can I get referrer URL for IOS and Android?

Just put a summary, upon reaching the destination page, in the developer console, just type document. referrer , and you'll get the referrer URL as shown below.

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An Install Referrer is an Android-specific ad tracking identifier. Like Device IDs and Device Fingerprinting, an install referrer is a unique string that's sent to the Play Store when a user clicks on an ad.

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1 Answers

This has to be solved/implemented by Apple. If another company is coming out and saying they can solve this (Branch, etc.), they aren't being completely truthful.

The issue is that iTunes doesn't pass a referrer into the app, so without passing them the iOS IDFA on the click (redirect or out-of-bounds) every tracking method has to rely on Fingerprinting which drops off in attribution accuracy significantly past 24 hours.

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Justin Feinman Avatar answered Sep 18 '22 23:09

Justin Feinman