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We found 1 error. Insufficient Installation History: Your account does not have enough install history to start using billing event for mobile app install ads. Please visit https://developers.facebook.com/docs/reference/ads-api/cost-per-action-ads/ to learn more.
I got above error in facebook advert page. I am new on this please help me. Thnxx
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There are multiple possible reasons why your business account is no longer allowed to advertise: Your business did not comply with one or more of the Facebook Advertising Policies. Too many of your ads got rejected. Your business attempted to circumvent the ad review process.
To resolve these errors, edit your set or the items in it to ensure your set contains at least the minimum number of items. Then, restart your ad. We recommend using a fairly broad product set to help prevent the issue from happening in the future.
You can't create more ad accounts if: You've reached your ad account limit. All advertisers start with an ad account limit of one until they make a confirmed payment. This limit helps prevent potential abuse and fraud.
Facebook may sue you or your company for not paying the bill for the ads that Facebook ran for you or your company. There is a chance they may ban you and/or your company in addition to that to get the money as there was likely an agreement you accepted to put ads on Facebook.
When your account/app is new, it is usually not allowed to use CPA bidding (optimization goal and billing event set to APP_INSTALLS). You'll need to use impressions or clicks based bidding first and get a few installs that way. Then you can switch to CPA.
There is no official info about the amount of installs, but when you get over 1000, it's usually enough. The number is also tied to account where the ads are created, so you may be allowed to promote your app for installs on one account, while another account is not allowed to do that for the same app yet.
Facebook has a tool called App Ads Helper, where you can check what types of bidding are available for your app and account.
Here's the relevant part from FB docs at the url mentioned in your error message
You will not be able to buy CPA for mobile app installs unless you have already reported back some installs and your account id-app id-mobile store trio has been deemed non-fraudulent. In the meantime, your ad creation call will fail.
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