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I noticed that almost all email messages I get do not embed images, but link them from the http instead (and they get blocked by default of course). I'm sending HTML email for my service and can easily embed images to create better visual experience. Is there particular reason not do so? Why everybody else is linking instead of embedding?
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High-quality images can spice up your email campaign. They evoke emotions, provide valuable information, engage your recipients, and encourage them to take action. While you should include images in your emails, there's a catch to it: embedding them can take a lot of work, and we mean, a lot.
Linking places only enough information to allow Illustrator to find the original artwork for display within the image. Linking placed images rather than embedding them keeps the Illustrator document's file size down and allows the placed artwork to be updated or changed as necessary in its own program.
There are three primary methods for embedding an image into an email: Linking the image, inline embedding, and Content-ID (CID). All three methodologies have pros and cons and require a certain level of expertise to implement, but all are valuable techniques.
Embedding an image into an email message is the act of adding the image into the coding of the email template for it to appear amongst the text once the subscriber opens it, instead of appearing as an email attachment.
Because by embedding the images in the email, the email size gets a lot larger, uses more bandwidth for you to send it, and more for them to receive it. If the images are important to the email's purpose then embed them, if they are to just make it look good then link them.
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A few possible considerations:
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