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Is there any authoritative information on the web concerning which HTML element to chose for an advertisement banner?
I considered <article> or <aside>, but I think more appropriate is simply: <div class="ad">
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In most cases I'd use the aside element:
The element can be used for […] for advertising, […] and for other content that is considered separate from the main content of the page.
As the aside element is a sectioning element, it creates an entry in the document outline, even if you don't use a heading explicitly. In most cases this would be what you want.
If you don't host the ad yourself, you might want to include it in iframe:
Here is an example of a page using an
iframeto include advertising from an advertising broker:<iframe src="http://ads.example.com/?customerid=923513721&format=banner" width="468" height="60"></iframe>
(Where appropriate use the sandbox attribute for security.)
So, a simple blog post page could be structured like:
<body>
<h1>My blog</h1>
<article>
<h1>My blog post</h1>
<p>…</p>
</article>
<nav>
<h1>Navigation</h1>
<!-- site-wide navigation -->
</nav>
<aside>
<h1>Advertisement</h1> <!-- or omit the heading altogether, it doesn't change the outline -->
<iframe></iframe>
<footer><small>Advertisement by ACME Inc.</small> <!-- or whatever --> </footer>
</aside>
</body>
The page has the following outline:
- My blog
- My blog post
- Navigation
- Advertisement
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