How to turn off button shadow on button press of UIButton?

Question

I've created a UIButton in InterfaceBuilder. When a user presses the button, the entire button is shaded grey. Is there a way to alter this behavior so the button is no longer shaded grey when the button is pressed?

Answer 1

Uncheck "Highlighted Adjusts Image" in Interface Builder.

Alternatively, set the adjustsImageWhenHighlighted property of the UIButton to NO.